SEO Recap
and Next Steps
This quarter at a glance
Visibility doubled
This quarter, your visibility on Google and on your Google Business Profiles doubled.
Referring domains up 61%
The number of websites linking to you grew 61% over the last three months.
Search performance
Twice as visible in Google
You're showing up in Google twice as often as a year ago. Impressions are up 109%, from 19.7K to 41K.
Jul 1 to Sep 20, 2026 vs. Jul 1 to Sep 20, 2025
Climbed about 13 positions
Your average ranking improved from roughly 27.2 to 14.5, moving you up about 13 spots in Google.
Jul 1 to Sep 20, 2026 vs. Jul 1 to Sep 20, 2025
Organic visitors up 23%
More people are finding you through Google, growing from 431 to 528 organic visitors.
Jul 1 to Sep 20, 2026 vs. Jul 1 to Sep 20, 2025
420CPA visitors are moving over
Verdant's site is beginning to pull traffic over from 420CPA, and 69% of those visits are engaged.
Jul 1 to Sep 20, 2026
Google is your #1 source of meeting requests
Since meeting tracking went live in late August, 56% of "Schedule a Meeting" clicks have come from organic search.
Aug 27 to Sep 22, 2026
Authority and backlinks
Authority Score is climbing
You're at 17 now, up from 13 last September, and 2 of those points came in the last three months.
253 referring domains
Websites linking to you grew to 253, a 61% increase in the last three months and 141% year over year (from 105).
Backlinks up nearly five times
Total backlinks have grown from 240 to 1,140 over the past year.
Google Business Profile
Profile views doubled
Total views across your Google Business Profiles doubled over the past two and a half months, now at 1,672.
Website clicks doubled
Clicks from your Google Business Profiles through to your website have also doubled.
Year-over-year comparisons use the same window, July 1 to September 20, 2026 vs. 2025. Quarterly comparisons are against the preceding 82 days. Backlink figures reflect Semrush's latest reading, which has updated since the August report. Meeting requests are "Schedule a Meeting" clicks tracked from August 27. Sources: Google Search Console, Google Analytics 4, Semrush, Google Business Profile.
What we've done since July
Core 420CPA pages now point to Verdant
Your top core pages on 420CPA now redirect to Verdant: About, both service pages, Contact, Careers, Media, ebooks, glossary and advisory.
Top 10 blogs moved over
We recreated the top 10 blogs you identified from 420CPA on the Verdant site and redirected the old 420CPA links to them. All are now indexed in Google.
Cleaned up 420CPA contact details
We scrubbed the address and phone number mentions from 420CPA that were causing confusion in Google.
Resources hub is built
The resources hub page has been created, and we're just waiting on your greenlight to add it to the Verdant site navigation.
Internal links added
We've added around 25 to 30 internal links across the site, placed based on search data and contextual relevance.
Location pages are live and ranking
Your location pages are now live and ranking organically. The next step is supporting content.
Conversion tracking rebuilt
We reconfigured your Google Analytics events so you now have proper visibility into clicks to call, schedule meeting clicks and form submissions.
Custom schema deployed
We've deployed custom schema across your core pages, helping Google understand who you are and what you offer.
Page indexation audit and resolution
We've audited your Google Search Console for pages that have been crawled or discovered but not yet indexed, added internal links to those pages to better support their authority, and submitted a request for re-crawling.
Next Sprint Recommendations
Phase 2 of the 420CPA migration
Finishing the move so Google sees one firm, not two.
Repurpose the California content
Bring 420CPA's California content over to the Verdant California location page.
Final redirect of traffic-heavy pages
Redirect the remaining 420CPA pages that still draw traffic so that value lands on Verdant.
Final content run-through
A last pass on any remaining 420CPA content you'd like added to Verdant's site.
Google Change of Address
Submit the Change of Address in Google Search Console, formally telling Google that 420CPA is now Verdant.
Amplify your services
Verdant currently has a single services page carrying the burden of capturing a broad range of search terms against competitors that have dedicated service pages. We recommend creating a prioritized list of the services you offer and building dedicated pages for them.
Searches ready for a nudge
These searches sit on or right at the edge of page one. New content or a dedicated page where it makes sense can move them up.
Numbers show your average Google position, July 1 to September 20, 2026.
Also on the plan
Refresh the year-end checklist
Update the year-end checklist article heading into Q4 and year-end planning season.
Support the location pages
Add supporting content to the dedicated location pages so they keep climbing.
Keep building internal links
Continue adding internal links as new content goes live.
Refresh schema after migration
Update your schema once the 420CPA migration is complete.
Continued backlink acquisition
Keep earning links from relevant, reputable websites to continue building your authority in Google.
MJBiz 2026
If you're attending MJBiz 2026, we'll refresh the /mjbiz-2025 page with updated content and a new URL, with a redirect from the old one.